MEET SIAN
Author, motivational speaker and growth expert for driven individuals and businesses.
fun fact
I used to teach spinning classes in London City to super fast techno music and a huge crowd!
Author. Speaker. Growth Expert For Driven Individuals.
Great to meet you! So, here’s a bot about me…. Over 25 years ago, I kicked off my journey in the fitness industry, personal training clients across London’s Square Mile. Working with Traders, CEOs, and Senior Executives who wanted to stay sharp physically and mentally. But here’s the thing: some thrived, and others didn’t. That lit a fire in me to figure out why.
I dove into NLP (Neurolinguistic Programming) to understand how mindset unlocks performance. Applying these principles to my clients’ fitness transformed their results—and my approach to success. Soon after, I was designing training courses for trading companies and even learned to trade myself. It was a crash course in peak performance, and I couldn’t get enough.
Fast forward 15 years, and I was deep in the start-up world. With a knack for scaling businesses and building high-performing teams, I had found my sweet spot: helping companies and individuals unlock their potential and thrive.
Along the way, I’ve mentored with organisations such as the Peter Jones Foundation and LMarks Accelerator, where I supported companies like DPD and The Italian Trade Agency
Today, I focus on sharing my insights and experience on the widest scale possible. As an author, my book, Take Your Sh!t to the Next Level, and deliver talks that inspire, challenge and motivate audiences to take action.
Everything I teach is grounded in experience—what works in the real world. Fitness, mindset, business growth, and thought leadership—it’s all connected.
I’m here to help you build clarity, level up your mindset and grow something extraordinary.
Sian Winfield

DPD
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Wray Nephews
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Barclays
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Mumble Forum
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Gym Shark
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Home Grown
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The Other House
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LMarks
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Peter Jones Foundation
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The Dally
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The Thrive Club
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DPD • Wray Nephews • Barclays • Mumble Forum • Gym Shark • Home Grown • The Other House • LMarks • Peter Jones Foundation • The Dally • The Thrive Club •
Articles & Media
The Take Your Sh!t To The Next Level book and masterclass - get levelled up and become the best version of yourself.
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